"Really great content - I look forward to the newsletter every week." - Greg H.

"Your newsletters should be YouTube videos." - Chris B.

The Authority Brief

One deep dive a week on turning your reputation into revenue. Read in five minutes.

Join 500+ B2B Founders and Operators who read our weekly deep dives on driving growth. We cover building media assets, thought leadership strategies for today, AI, how to build and manage your own authority engine so that it fills your pipeline, personal branding, and much more.

No Spam. No motivational fluff. Just strategy and tactics.

Examples of past issues:

  • The "Deal Flow" breakdown: How we use podcasts to book meetings with hard-to-reach prospects.

  • Systematization: How to run a podcast media engine in 1 hour a week (without burning out).

  • Revenue Attribution: Real case studies on turning "views" into signed contracts.

  • Founder Psychology: Mental frameworks for leading high-growth teams while staying present at home.

  • AI Uses: How to use AI in your everyday business.

  • Personal Branding: How to make a return on reputation. (ROR)

If you’re ready to build a founder led brand, develop your thought leadership and authority, attract opportunities, and lead with confidence, this is your shortcut.

MEET THE FOUNDER & CEO

Strategy, Not Just Content.

Justin Obey is the founder of Obey Creative and the architect behind building Authority Capital™ with the Authority Media Engine™.

After exiting a 7-figure events company and serving as a CMO for regional brands, Justin realized the old "Influencer" model was broken for B2B.

He stopped chasing "clout" and started building assets.

Now, he helps Dealmakers, Founders, and their teams build broadcast-quality media engines that fill their pipelines without the burnout.

The Operator: Built and sold a 7-figure business (bootstrapped with $4,000)

The Strategist: Architect of the Authority Media Engine

The Partner: Trusted by founders across Tech, Finance, and Consulting.

ABOUT OBEY CREATIVE

OBEY Creative is a boutique authority media firm based in Boston. We build Authority Capital for founder-led brands: podcasts and content engines that turn founders into the voice of their market.

 

KEEP IN TOUCH

© 2026 Obey Creative. All rights reserved

ABOUT OBEY CREATIVE

OBEY Creative is a boutique authority media firm based in Boston. We build Authority Capital for founder-led brands: podcasts and content engines that turn founders into the voice of their market.

LOCATION

Boston, MA

KEEP IN TOUCH

© 2026 Obey Creative. All rights reserved