"Really great content - I look forward to the newsletter every week." - Greg H.

"Your newsletters should be YouTube videos." - Chris B.

Obey Creative's: "The Friday Briefing"

Thought Leadership, Business Growth, and Return on Reputation (ROR)

Join 500+ B2B Founders and Consultants who read our weekly deep dives on driving growth. We cover building media assets, thought leadership strategies for today, how to build and manage your own authority engine so that it fills your pipeline, personal branding, and much more.

No Spam. No motivational fluff. Just strategy and tactics.

Examples of past issues:

  • ✅ The "Deal Flow" breakdown: How we use podcasts to book meetings with hard-to-reach prospects.

  • ✅ Systematization: How to run a podcast media engine in 1 hour a week (without burning out).

  • ✅ Revenue Attribution: Real case studies on turning "views" into signed contracts.

  • ✅ Founder Psychology: Mental frameworks for leading high-growth teams while staying present at home.

  • ✅ AI Uses: How to use AI in your everyday business.

  • ✅ Personal Branding: How to make a return on reputation. (ROR)

If you’re ready to build a founder led brand, develop your thought leadership and authority, attract opportunities, and lead with confidence, this is your shortcut.

MEET THE FOUNDER & CEO

Strategy, Not Just Content.

Justin Obey is the founder of Obey Creative and the architect behind the Authority Media Engine™.

After exiting a 7-figure events company and serving as a CMO for regional brands, Justin realized the old "Influencer" model was broken for B2B.

He stopped chasing "clout" and started building assets.

Now, he helps Dealmakers, Founders, and their teams build broadcast-quality media engines that fill their pipelines without the burnout.

The Operator: Build and sold a 7-figure business (bootstrapped with $5,000)

The Strategist: Architect of the "Keynote Model" for executive content.

The Partner: Trusted by founders across Tech, Finance, and Consulting.

TESTIMONIALS

What others are saying

"Their results have surpassed all expectations."

"My team and I hired the expertise of Justin Obey and the phenomenal team at Obey Creative to turbocharge our social media impact, especially on LinkedIn, for our growing business - and their results have surpassed all expectations. Their bespoke approach sets Justin and his team apart; they took a deep dive into understanding our business, our brand ethos, and seamlessly created a social strategy that echoed our brand voice. They work fast too! Within a week, of signing the contract we were already posting content and gaining traction."

- Tracy Westcott
Founder at Talent Track Solutions

"Their attention to detail and commitment to delivering results are truly commendable."

"The team at Obey Creative is not only highly skilled but also incredibly creative in their approach. They took the time to understand my business goals and tailored a social media strategy that not only met but exceeded my expectations. Their attention to detail and commitment to delivering results are truly commendable. They're professional, fun, and when I give them feedback, I truly feel heard. Thanks!"

- Kelley McShane
Founder at Grabby Squibb's Iced Tea

"Like having your own CMO."

"Working with Justin is like working with your own in-house CMO. He is a true part of the team and can quickly move to keep up with today's business pace."

- Philip Bravus
Founder, Bravus Beer Co.

ABOUT OBEY CREATIVE

We help B2B Founders and Consultants build Authority Media Engines™ that turn reputation into revenue.

KEEP IN TOUCH

© 2026 Obey Creative. All rights reserved

ABOUT OBEY CREATIVE

We help B2B Founders build Authority Media Engines™ that turn reputation into revenue.

LOCATION

Boston, MA

KEEP IN TOUCH

© 2026 Obey Creative. All rights reserved